Helping New Users Visualise Creative Use Cases For a Versatile Lead Qualification Tool

The Brief

An integration diagram we use to illustrate how Saleswhale works
User journey of an unintentional prospect
User journey of a warmer lead


The Goal

Role, Team, Scope


Key takeaways from the research

The Solution

Screenshot from the first prototype

Internal Testing

We used Notion to track questions and notes

Closing the Loop

Final Results

Results from our Hubspot dashboard

Relating it back to our sprint questions

Key Takeaways



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store